How many people in the UK are playing mobile games every day?
United Kingdom: According to the latest Mobile Market Report, 83 % of UK adults own a smartphone that runs games, and the average daily playtime is 47 minutes. That means more than 26 million people are actively engaging with mobile titles every single day.
Read MoreMobile gaming now accounts for more than 30% of all digital entertainment time in the UK
When I checked the latest Ofcom report, the figure surprised me: the average Brit spends roughly 2 hours and 15 minutes a day on a smartphone, and about a third of that time is spent playing games. That statistic alone shows how the medium has moved from a solitary pastime to a daily social ritual…
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