How To Create a Sales Funnel: Step-by-Step Guide for 2026

Make your offer irresistible and easy to say “yes” to. This approach keeps you top-of-mind and positions you as the go-to solution when they’re ready to buy. Your lead magnet should be directly related to your product or service so that it attracts qualified leads—not just freebie hunters. No one willingly gives up their email or phone number unless they’re getting something valuable in return. A high-converting landing page isn’t just pretty—it’s purposeful.

Share your presentation and design preferences via our easy-to-use order form Here you’ll be able to break down the actions for each stage and communicate the final goals in a clear manner. Additionally, when converting prospects, it’s important to have a clear notion of what stage your potential customers are at so you can convey the right pitch. From prospecting to closing a deal, a sales process can involve a lot of steps.

But if you don’t maintain an effective funnel and stay relevant, you run the risk of losing customers to competitors offering a more up-to-date experience. If there’s a shift in your target audience, products, or industry trends, adjust your sales funnel accordingly. Of course, if you’re managing multiple campaigns and several communication channels, you could have multiple metrics for each stage.

First Step: Attention

How many people see your landing page? You don’t need fancy automation, complex upsell sequences, or expensive tools right away. Your first funnel is about learning what works with your specific audience. How many people visit your landing page?

Netflix—Subscription Services Sales Funnel Example

They have a repository of insightful content for readers looking for credible information, accessible consultation offers for those seeking personalized suggestions, and engaging short-form content to build lasting relationships. Healthcare service providers employ patient education, testimonials, and direct consultations as integral components of their sales funnels, guiding patients from initial awareness to informed treatment decisions. Their strategic email campaigns provide regular updates on how donations are being utilized, fostering transparency and trust among supporters.

These platforms share information about their products and use Corporate sales funnel strategic influencer marketing to expand their reach. The company leverages its social media presence to engage with its target audience. It boasts many inbound and outbound strategies to attract customers, landing pages showing the tool in action, and attractive webinars.

Create buyer personas teams actually use

He is a professional speaker as well, addressing audiences on topics such as the customer experience. Gather data on how many prospects click specific links, download different informational products, visit various pages on your site and make a purchase. The insights from the gathered information will help you better nurture your potential customers. Understand what your prospects want to learn about, what problems they need to solve or what goals they want to achieve. Most visitors to your landing page will be in the interest stage, so the focus of the landing page is to capture leads rather than make sales.

You review it and decide if they’re a good fit. People feel like they’re part of something happening right now, which drives urgency and gets them to act fast. Video 3 handles objections and shares success stories. This funnel exists to collect email addresses.

HubSpot Marketing Hub attribution reporting helps businesses track multi-touch customer journeys across channels and devices. Rather than waiting for leads to move naturally through the funnel, nurturing actively addresses their specific needs and concerns at each phase. Top-of-funnel content focuses on awareness and education, while bottom-funnel materials address specific objections and purchasing decisions. This is what you’re giving people in exchange for their attention, email address, or money. Lead generation funnels are among the most common, but content funnels also convince users to engage with the company’s content, and other funnels are based on limited offers and events. Aside from its free trial, Harvest attracts users with multiple education resources, such as courses and webinars, which act as powerful lead magnets.

• Two CTAs we’d recommend including are signing up for a trial, where leads can explore your product at their own pace, or booking a demo, allowing your engaging sales team to start building a relationship.
• A lead magnet, like an ebook or whitepaper, is an effective way to offer something of value on your landing page.
• By creating engaging content and utilizing social media, they successfully guided prospects through each stage of the funnel.
• Understanding this relationship enables businesses to calculate funnel ROI accurately and make informed decisions about marketing spend allocation across different stages and channels.
• Prospects can also discover Red Hat’s solutions by organization or customer (case studies), which provide different points of entry for the consideration stage of the sales funnel.

At the top, social media users were made aware of the company and its offerings and drawn into the funnel. They become recipients of yet another email campaign with the same goals but different content. The company knows that most customers are year-olds who spend much time online, specifically on visual social media platforms like Instagram.

Middle of the Funnel (MOFU): Consideration

As a result, Oracle's B2B sales funnel revolves around individualized nurturing and delivering bespoke solutions tailored to vendors' specific pain points. Unlike Software-as-a-Service (SaaS) models, enterprise software deals with extensive data sets and addresses company-wide demands on a large scale. They engage closely with the qualified lead to understand their needs, share relevant content and sell customized solutions that solve their problems. Therefore, enterprise software sales funnels focus on personalized nurturing and tailored solutions to address unique pain points. Enterprise software purchase involves complex decision-making processes and typically entails larger buying committees with specific requirements and challenges. Enterprise B2B selling is inherently personalized and account-specific, rejecting one-size-fits-all approaches.

Maintaining relationships with existing customers is as important as creating new ones. Pushing the benefits, diminishing their fears, and addressing the prospect’s question are the keys here to helping them make a decision. Meanwhile, for an eCommerce business, visitors need to be directed to a landing with an offer they cannot miss.

Best Sales Funnel Examples That Convert

For awareness, businesses can use rich media like infographics, videos, and advertisements so the target audience can know what you offer and develop an interest. As the target audience becomes clear, it is necessary to build buyer personas from the data gathered. Marketing is not done to everybody but rather to a specific group of people who are a good fit for what the business is offering. Customers either make a purchase or don’t but they usually pass through the four main stages called AIDA, which stands for Attention, Interest, Decision, and Action. Aligning the sales pitch and sales presentations with your target audience can also help toward optimizing the sales funnel. It helps marketers analyze why some prospects convert while some lose interest along the way, drop out, and don’t make a purchase.